Do the math. It’s astonishing!
In an earlier blog post, it’s described that 37% of employees have a clear understanding of what their organization is trying to achieve and why. This is like a soccer coach fielding a team where only 4 of the 11 players know which goal to shoot at. This is absurd, but senior business leaders field teams of employees like this every day.
To take it to another level, do the math on what this costs a like-sized company team…
Let’s say the 11 players on a team are making $100k/year, fully loaded with salary plus benefits, on average. With an alignment rate of 37%, nearly $700,000 of spend each year is misallocated. Does this number catch your attention?
Additionally, imagine the incremental number of deals per year that would be realized with an aligned commercial team. Multiply this number by the company’s average deal value. Would this make meeting the year’s sales targets much easier?
To get an ROI calculator for misalignment to use in your situation, contact SMP Alignment.