Surveys, focus groups, third-party research reports, commissioned primary research, and so on are all really powerful… but expensive and time-consuming. Market research reports can cost thousands or tens of thousands of dollars and take meaningful time to design and execute.
There is a tool that is very powerful, free, and fast. Empathy!
Empathy is the ability to understand and share the feelings of another. In the case of market research, the “another” that market research sponsors want to understand is usually a customer.
Good news: YOU are a customer!
You receive marketing messages. You interact with salespeople. You have an inbox. You get cold calls. You have positive (and negative) experiences as a consumer, even in business life.
The same advice we’ve been hearing our entire life applies. Take a moment and walk a mile in someone else’s shoes.
Would you respond to that email?
Would you engage with your sales tactics?
Is the user experience one you would value?
Do the differences you claim on the website really matter?
Wasn’t that insightful, not to mention faster and cheaper than market research?
Send a portion of your savings to SMP Alignment. For the address…