When the marketing team is accused of not understanding customers, it is often because there is too much reliance on “conference room marketing.” Get out of the conference room to lose the stigma of being out-of-touch.
Read moreGoing Nowhere in a Round Canoe
Have you ever felt like the team is in a round canoe, where everyone is rowing really hard, but the boat mostly spins in circles and goes nowhere? If you have, this is a telltale sign of a misaligned team.
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